Search Engine Analysis

Analyzing and understanding your competitors and your market is essential to any marketing program. Whether you are focused only on specific traffic sources such as SEO and PPC, or plan on taking advantage of every traffic opportunity available, it is essential to do your homework.

360ROI provides research, planning and strategy reports for all the services that we provide. We also provide a broader SEM report for those who are planning major campaigns to include all services which you can read more about below. To learn about specific reports geared towards a specific service (SEO, PPC etc.) please visit those sections.

Search Engine Marketing Strategy Report (Comprehensive)

This report is usually used by large organizations to breakdown traffic into actual monetary numbers. It is the perfect report to give to your board of directors or to include in a business plan for obtaining venture capital. If you are planning for the long term, it is essential to estimate expenses and earnings for all the marketing you plan on doing.

We analyze your competitor’s traffic, keywords, market saturation, etc.. in order to determine how you can best precede to mimic them and gain market share. This report will tell you what you can expect to spend as well as how much you can earn with the different types of traffic that can be had. We base your strategy on information gathered in this report which contains factors such as cost per lead, cost per sale, conversion rates, advertising rates etc.

By the time we finish working with you to understand your Search Marketing Strategy you will have a great idea of how much its going to cost to make as many sales as your competitors and what sort of margins you can expect. We won’t even begin a SEM program without having this information!